If you are getting ready to invest in a restaurant, open up your own business, or remodel your current one, we strongly recommend you check out these simple to understand tips first.

Furniture, color, textures, layout. They all create a mood or an atmosphere. They can give your customers a comfortable, homey feel or they can create an industrial, modern feel. Depending on what type of brand you are building, you can select colors, textures, and shapes that promote the environment you wish to create.

Tip 1: Have a Plan

Many restaurant owners blindly jump into building without considering the impact their choices will later make. This reduces profits, creates unsure marketing and branding, and, ultimately, will result in losing money. So, before selecting anything, it is imperative that you and your investors know what you want the restaurant establishment to be.

Action Plan

Do you want to create a diner, fast food, or high-end dining establishment? Do you want an industrial or rustic design? A combination of both? What types of food will you serve? How long do you want customers to stay? What is the desired layout for the restaurant? And, what colors, textures, and furniture best fits with your desired theme?

Answering these questions, even in the smallest of details, will help give you and your company direction (Arron Allen and Associates, April 20, 2014). It provides you with a plan, a blueprint, to follow throughout the remainder of the decision-making process.

Tip 2: Minimize Undesirable Seating Areas and Maximize Seating Capacity

One of the biggest decisions you will have to make when remodeling or building a restaurant is where you will put what. While we’ll leave the actual kitchen design and floor plan for a later date (You can contact DEQonline for advice or to purchase blueprints for your establishment), we will give you a few simple tips about seating arrangements.

Restaurant Seating

When deciding where to place your tables and chairs, it is important to remember your customers’ perspective. Patrons disdain eating near garbage, the kitchen’s entrance, or restrooms. You can minimize this by creating walls and partitions between these areas and seating areas or by moving these areas to a different section of the restaurant (down the hall, for example). Consider placing a wait station near these areas so your customers are removed from the “undesired” areas without wasting space (The Balance, April 26, 2019).

Seating capacity and design is a fine line to walk. You want your customers to be comfortable, but you also want to maximize revenue by increasing the number of patrons that can visit your establishment at once. One way to do this is by placing tables diagonally instead of in square formation. This allows you to fit more tables per square foot. But, as all the decisions discussed in this post, whether this option will work or not depends on the type of establishment you wish to create (Restaurant Atmosphere, November 22, 2011).

Tip 3: Create Desired Atmosphere Through Material, Texture, Color, and Furniture

Do you want customers to stay and talk for a while? Or leave quickly? Do you want a modern, industrial feel or a romantic, homey, comfortable feel? Different types of atmospheres can be created with simple material, texture, color and furniture choices.

Material and Texture

Restaurant

Metal materials, such as aluminum, cast iron or stainless steel, create an industrial feel. They add a modern flair to your establishment while making it appear clean, fresh and new (Restaurant Furniture). Wood, such as wooden floors, walls, and table tops, create a homey, comfortable feel (Grand Rapids Chair Co). They generate a sense of familiarity. Wood creates a sense of warmth or romance. Dark woods especially create warm, romantic atmospheres while lighter woods emphasize a sense of comfort. Both dark and light woods, especially when distressed, create a rustic feel (Rustic Restaurants).

Color

Colors can increase or decrease customer appetites. Red stimulates desire and passion and can increase one’s desire for food. Blue, a color not often found in nature, appeases customers and decreases appetite. Green promotes a sense of health and is a great color for food establishments who want to market healthy or fresh foods (Shape).

Furniture

Furniture determines the atmosphere. By selecting upscale, comfortable seating, you are signaling to customers that you are a high-end establishment. Comfortable seating, such as chairs with cushions and armrests, will keep customers for longer. Straight back, metal seating can cause customers to leave sooner, providing space for new customers. The choice depends on what type of restaurant you desire to create (Successful Restaurant Design).

Restaurant Furniture

Round table tops promote conversation while long rectangular or square tables promote larger gatherings of people. Round tables allow patrons to talk to everyone within their party while square tables allow customers to put tables together for larger groups (Restaurant Atmosphere, November 22, 2011).

Tip 4: Increase Customer Satisfaction with Outdoor Seating

Outdoor Furniture

Lastly, you must decide whether you want to create an outdoor oasis for your customers. Outdoor seating and dining areas can increase revenue by up to 30%. Outdoor eating and seating areas increase customer’s sense of comfort and satisfaction. Customers have even reported that their food seemed to taste better when they ate it outdoors. Therefore, if you have the available space and money, outdoor eating areas more than pay for themselves by increasing customer satisfaction (Fast Casual, October 9, 2015).

Conclusion

Whether you’re planning a new business or remodeling an old, these are simple tips on how to create an environment that is attractive, increases profit, and satisfies customers. The product listings below are examples of the types of outdoor furniture we have available. Feel free to explore our entire Grosfillex catalog here.

Questions?

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